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iPhone Dominates Mobile Web

New survey shows the iPhone dominates the mobile browsing market with a 66.61% share.

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5 Factors for High Performing Landing Pages

Marketing Experiments Journal has made a number of A/B tests on landing pages (the pages people land on after clicking ads or search result links).They found that landing page performance can be improved by the following principles.

Asides

• The iPhone now accounts for 48% of all traffic mobile device web traffic in America, which is more than RIM (19%), Palm (9%), and Windows Mobile (15%) combined according to Admob. Source #
• Facebook  grew 40% over the last year, while its biggest competitor, MySpace, saw a 6% drop in visits since June 2007. Source #
• Firefox 3 made it into the Guinness Book of World Records with 8,002,530 downloads. Mozilla had set itself a goal of only 5 million downloads. Source #
• A site's download time doesn't seem to impact it's usability. Sites that are easy to use, fun and professional are perceived as being fast, whereas time stretches out like taffy when you have a painful customer experience. Source #
• The top four search engines combined — Google, Yahoo Search, MSN (and its new Live search) and Ask.com — account for 98.3% of all searches in the U.S. Sourc #
• An email report from MediaPost states Google's Click Fraud represents only .02% of its total traffic. Source #