11 Ways to Improve Landing Pages

Here’s a great summary of how to build a winning landing page: 
You’re about to launch a big online marketing campaign complete with media buys, search engine placement, banner ads and blog buzz. You’ve tested your creative and your clickthrough rate is strong. You know once you go live, tons of targeted traffic will be hitting […]

Rebecca’s Story Printed in Dallas Morning News!

My daughter Rebecca entered a Dallas Morning News writing contest, and didn’t win, but did get her story published (est. circulation 200,000) 
There were three winners, and she was in the top five runners-up (i.e. coming in in the top eight overall), out of 2300 entries! Rebecca was 8 when she wrote the […]

Avoid Initials for Business Names

The number one tip for naming companies is to avoid initials. Rick Jacobs, Principal of corporate branding consultancy Monigle Associates who have helped rename companies such as WorldCom, says:

It’s a sure road to anonymity. We have done a substantial amount of research on it, and we have found that invented words or real […]

Call To Action: How to Improve Your Conversion Rate

This looks like a valuable book for web marketers: 
Call To Action Provides You With the Secret Formulas You Need for Results Call to Action presents an overview of the principles and tactics of conversion rate marketing as developed and practiced by Bryan and Jeffrey Eisenberg, founders of Future Now, Inc. Since the company’s inception in […]

GTDTiddlyWiki - An App to Change Your Life!

You just have to check out GTDTiddlyWiki, which is a clever wiki for implementing David Allen’s Getting Things Done system. This is one of those applications that has the potential to change your life! Tip: shutting off animations under “Options” greatly speeds things up.
GTDTiddlyWiki - all your tasks are belong to you

Web Site Visitors Eye-Tracking Study

Call To Action, a book just released, authors Bryan and Jeffrey Eisenberg discuss online “eye-tracking” studies. These studies show a pattern that all web visitors use (at least in the West). It’s true for newbies or a long-time Internet users, whether they’ve been to a site before or not. Bryan Eisenberg says:
Here’s something else […]

Google Knocked Offline by ‘DNS Issue’

Even the biggest sites have issues sometimes. 
An undisclosed "DNS-related issue" late Saturday knocked several Google services offline, prompting widespread speculation that the Web search giant fell victim to the recent wave of DNS cache-poisoning attacks. The outage lasted for several hours and affected the Google.com home page, Gmail, Google News, Froogle, Google Images, Google Groups […]

Affinity Card Program

Here is an interesting affinity card fundraising idea. A nice marketing technique for school and other non-profits:
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