Optimize for the Future with SearchMash.com

Google has launched an unbranded site — SearchMash.com — to test experimental search features that could one day show up in google.com.
A Google spokeswoman said in an email that the site was launched recently to test possible features for the regular search engine. There’s no guarantee, however, any of the features would be used. Source
I […]

Google Alone Allows Trademark Bidding

Google is the only search engine that currently allows you to buy a competitor’s name in paid search; this was recently upheld in court. Source

Preventing Pages from Being Indexed

In addition to configuring the robots.txt file in the web server root directory, you can within the page specify pages which should NOT be indexed (put this within ’s):
meta name=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”
This can be helpful if you have a non-relevant page that ranks well and throws users off. For example, a disclaimer page that has […]

Optimizing Flash Files for Search Engines

Two great articles on optimizing your flash files for search engines:

Optimizing Flash files for the search engines
SEO Problems: Flash, Technical Issues

Yahoo’s Market Share Drops

Yahoo will have an 18% share of U.S. ad revenues for 2006. In 2005, Yahoo had a 19.4% market share. Source

Google Hosting Open Source Projects

Google has a site (http://code.google.com/hosting) providing version control management powered by the Subversion version control system and offers project workspaces, mailing lists via group.google.com and issue tracking. Read more

Only 11 Percent Of Searchers Use One Word Queries

11.4 percent of searchers use one-word queries, two-word queries 28.9% leads the bunch, followed by three-word queries at 27.85%, four-word queries with 17.1%, five-word with 8.25% and six-word queries with 3.7%. Source

Google Website Optimizer

Google Analytics Blog has announced a new Website Optimizer in limited release to AdWords advertisers:
Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy, and images. […]

New Cost Per Action (CPA) Model

In testing is a new content ad system that works on a CPA (cost per action) model, as opposed to a CPC (cost per click) or CPM (cost per thousand) model.
The search engine has invited a number of web site owners to take part in the pilot programme that will see site owners getting extra […]

Google Will Own 25% Of 2006 Online Ad Revenue

An eMarketer.com report estimates that Google will account for twenty-five percent of all online ad revenue, continuing Google’s 65% YoY growth. Source