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Archive for March, 2007

Pasta, Meatballs and Credit Card Theft

People are always asking me if it is safe to use your credit card on the Internet. Finally a stat that shows where the REAL security threat resides:
The most common place for credit card information to be stolen is at a restaurant, according to Visa.
The credit card company, which constantly monitors cardholder transactions and data […]

Will Google’s Pay-Per-Action Ease Click Fraud?

A new pay-per-action model could help Google lead the way in addressing the industry’s problem with click fraud.
Google is beta testing a different business formula for its AdSense product that eases up on its lucrative pay-per-click model in favor of a pay-per-action model. The new program could help address the click fraud problem that dogs […]

GMail Delete Keyboard ShortCut — # Key

Apparently, Gmail has a hidden shortkey key to delete messages — the pound key.
Do you know that GMail has a simple keyboard shortcut to delete email messages ? The same key combination works across all web browsers but for some reason, Google decided not to share it with GMail users.
If you are reading a message […]

Cracking Google’s Algorithm

How many parameters does Google consider in their algorithm? Used to be about 100 in the old days. Now it appears to be 250 parameters that factor into your page ranking:
Gupta chisels away at the PageRank algorithm simply by looking at what the No. 1 ranked sites are doing. “We have identified 250 parameters that […]

Google’s Click Fraud represents only .02% of its total traffic

An email report from MediaPost states Google’s Click Fraud represents only .02% of its total traffic. Source

XML Aficionado

For those of you building widgets or doing data transforms using XML, check out the new XML Aficionado blog. Written by Alexander Falk (CEO of Altova - the makers of XMLSpy), the XML blog posts news on interesting new technologies, trends, gadgets, and software development tools. Falk’s passion about creating great developer tools exudes from […]

Productivity Through Cornell Notes

I have been a long-time fan of the Cornell Notes method for taking notes. It was originally conceived for students, but I find it to be an invaluable note taking system for business. I take notes in the lined area, then go back and summarize action items on the left. I put a square box […]

Fix Your Mom’s Computer with RemotePC

One of the big frustrations if you’re a PC guru who is called upon to help diagnose PC problems remotely is not being able to see the desktop of the computer you’re working on. I received two calls to help with MS Word issues just this weekend alone. RemotePC (http://www.remotepc.com) offers secure Remote Access to […]

Agility to Adapt

Technology evolves quickly. Within six or nine months of a project delivery, the market may produce entirely new platforms radically altering your build-vs.-buy decisions. Delivering solutions in 30 to 90 day cycles enables regular reassessment of business assumptions.

Projects spanning nine months or more tend to be inflexible. Most project managers are not interested in reworking […]

IBackup for Online Storage

IBackup is an application that can perform interactive and scheduled backups of your critical files to an online backup account. I particularly like it in […]

About Stan Shinn

Stan ShinnStan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.

Stan's Book

Web Project Survival GuideTake on every Internet project with the hands-on expertise you'll find in Stan Shinn's book Web Project Survival Guide. If you want to propel your career by successfully implementing web projects, then this book is for you!

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