Stan Shinn
5 Factors for High Performing Landing Pages
Marketing Experiments Journal has made a number of A/B tests on landing pages (the pages people land on after clicking ads or search result links).They found that landing page performance can be improved by the following principles.
Google Fights Paid Links With Pagerank Penalty
In a long anticipated move, Google is now taking action to web sites who provide paid links. Google doesn’t penalize the relevancy of the site in search, but rather, hits the sites in their pocketbook by penalizing their page rank. If the site has low page rank, which is generally a requirement of paid link services like PayPerPost.com, then the site starts to lose out on advertising dollars.
Managing Downtime to Avoid Customer Disappointments
Downtime and outages are two things that — if planned for — can make or break a customer’s respect for your company. I was on the Blockbuster site yesterday, and behold the message I got — a generic Weblogic server error. Did this give me confidence in Blockbuster’s ability to manage my account and provide the service I’m paying for? Hardly.
Using Persuasion to Avoid Pogo-Sticking Customers
Retailers working to optimize their shopping cart process are often focused on how many visitors abandon their shopping carts. Bryan Eisenberg argues in a nice article on optimizing customer experience that persuasion, not shopping cart abandonment, is the real issue.
The Big Three (Or Four) Dominating Search Engines
The top four search engines combined — Google, Yahoo Search, MSN (and its new Live search) and Ask.com — account for 98.3% of all searches in the U.S. Sourc
Vovici Provides Enterprise Feedback Management
There are many low-end online survey software, but many are cheesy and lack the professionalism and high-end features needed by Fortune 500 companies. Vovici goes beyond simple survey forms to gather feedback geared to deliver “actionable insights.”
Google Optimization As A Service
Startup software company Yield will soon release an SEO-as-a-service offering. Currently it is in early testing by a few
companies and will probably be generally available in early 2008. Yield’s service is really three services in one.
Preventing Keyword Cannibalization
Keywords and multiple optimized pages are great, but this can actually lead to “keyword cannibalization” which prevents Google from knowing which page is best to rank.
Timeline for 301 redirects in Google?
An article references a roundtable of SEO experts answering the “How long does it take to update site-wide 301 redirects in Google?” question.
2007 Web Analytics Shootout
Not sure which web analytics package is best for you? Stone Temple Consulting has published a 55-page 2007 Web Analytics Shootout, the results of a nine-month study of seven top Web analytics packages on four different web sites.
