Stan Shinn
Managing Downtime to Avoid Customer Disappointments
Downtime and outages are two things that — if planned for — can make or break a customer’s respect for your company. I was on the Blockbuster site yesterday, and behold the message I got — a generic Weblogic server error. Did this give me confidence in Blockbuster’s ability to manage my account and provide the service I’m paying for? Hardly.
Using Persuasion to Avoid Pogo-Sticking Customers
Retailers working to optimize their shopping cart process are often focused on how many visitors abandon their shopping carts. Bryan Eisenberg argues in a nice article on optimizing customer experience that persuasion, not shopping cart abandonment, is the real issue.
The Big Three (Or Four) Dominating Search Engines
The top four search engines combined — Google, Yahoo Search, MSN (and its new Live search) and Ask.com — account for 98.3% of all searches in the U.S. Sourc
Vovici Provides Enterprise Feedback Management
There are many low-end online survey software, but many are cheesy and lack the professionalism and high-end features needed by Fortune 500 companies. Vovici goes beyond simple survey forms to gather feedback geared to deliver “actionable insights.”
Google Optimization As A Service
Startup software company Yield will soon release an SEO-as-a-service offering. Currently it is in early testing by a few
companies and will probably be generally available in early 2008. Yield’s service is really three services in one.
Preventing Keyword Cannibalization
Keywords and multiple optimized pages are great, but this can actually lead to “keyword cannibalization” which prevents Google from knowing which page is best to rank.
Timeline for 301 redirects in Google?
An article references a roundtable of SEO experts answering the “How long does it take to update site-wide 301 redirects in Google?” question.
2007 Web Analytics Shootout
Not sure which web analytics package is best for you? Stone Temple Consulting has published a 55-page 2007 Web Analytics Shootout, the results of a nine-month study of seven top Web analytics packages on four different web sites.
Optimizing Pages with Keyword Search Phrases
In a great discussion about content relevance, this SEOMOZ article outlines what the author believes are the optimal placements of the primary keyword phrase.
Inconsolata: Nice Monotype Font
Need a fixed-width font for full screen text editors or the like?
Inconsolata is a monospace font, designed for code listings and the like, in print. There are a great many “programmer fonts,” designed primarily for use on the screen, but in most cases do not have the attention to detail for high resolution rendering.
Download Inconsolata
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About Stan Shinn
Stan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.
Stan's Book
Take on every Internet project with the hands-on expertise you'll find in Stan Shinn's book Web Project Survival Guide. If you want to propel your career by successfully implementing web projects, then this book is for you!
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