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Summary of Stan’s Background:

  • 10+ years of B2C and B2B online marketing & search engine optimization experience.
  • Extensive management experience, including test and growth strategies for multi-million dollar online marketing spend.
  • Well-versed in online marketing, channel management, product strategy, budgeting, and project management.
  • Deep, hands-on technical proficiency growing organic search (SEO) traffic from all major search engines.
  • Past experience include Internet strategy consulting for Alliance Data Systems, Putnam Investments, Alcatel, Goldman Sachs, EDS, MCI, J.C. Penny, and HP/Compaq.

Stan Shinn is a leader in e-Business and web marketing innovation. Stan has extensive business development and leadership expertise in managing fast-paced, growth-oriented organizations. His rare blend of entrepreneurial business acumen and web marketing expertise allow him to see customer growth and improvement opportunities that more tenured professionals don’t.

Currently, Stan serves in a senior web strategy role at Capital One, a Fortune 200 company and Top 10 Bank. He is a seasoned online marketing professional with broad expertise in all facets of online marketing, including strategy, SEO, SEM, behavioral targeting, usability, analytics, email, content management, and online operations. Currently he is responsible for online marketing strategy with a specific focus on SEO and partner optimization strategies. Stan is a published author and active innovator with multiple patents pending.

In total, Stan has more than 15 years of leadership experience overseeing web marketing campaigns, re-engineering efforts, and highly-complex back-end integration projects. He has significant expertise managing multi-divisional client environment projects.Stan has a proven record of success in Fortune 500, midsize, and hyper-growth, pre-IPO companies. His startup company experience includes technology leadership positions at Edgia, NetCertification, OnNet, Context Integration, and MetaSolv Software.

Stan at ConferenceStan co-founded Edgia, a knowledge solutions company providing e-Learning, assessment and custom knowledge transfer solutions.

At Edgia (later known as TechSkills) Stan managed a team of software developers and systems designers to implement a custom built internet-based learning management system and multi-media delivery platform that became the basis of success for the business model. Stan also spearheaded SEM and SEO programs to drive customer acquisition.

Stan obtained his BS in Computer Science at The University of Mary Hardin-Baylor, and his MTS from Phillips University.

Stan is the happily married father of 3 children. In addition to being a voracious reader, Stan’s published Volume I and Volume II of “Fire By Nite”, an anthology of Christian short stories, and , “Web Project Survival Guide,” a non-fiction book on project management.

Stan obtained a BA in Old Testament Theology at Oral Roberts University, a BS in Computer Science at The University of Mary Hardin-Baylor, and a Master of Theological Studies degree from Phillips Graduate Seminary.

Stan is a servant leader at Holy Trinity Greek Orthodox Church and Dallas area community outreach programs where he shares his leadership skills on a gratis basis.

Stan is the happily married father of 3 children.