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5 Factors for High Performing Landing Pages

By Stan Shinn ⋅ October 11, 2007 ⋅ Post a comment

Marketing Experiments Journal has made a number of A/B tests on landing pages (the pages people land on after clicking ads or search result links).They found that landing page performance can be improved by the following principles.

Optimizing Pages with Keyword Search Phrases

By Stan Shinn ⋅ October 4, 2007 ⋅ Post a comment

In a great discussion about content relevance, this SEOMOZ article outlines what the author believes are the optimal placements of the primary keyword phrase.

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About Stan Shinn

Stan ShinnStan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.

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Web Project Survival GuideTake on every Internet project with the hands-on expertise you'll find in Stan Shinn's book Web Project Survival Guide. If you want to propel your career by successfully implementing web projects, then this book is for you!

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