Landing Pages
5 Factors for High Performing Landing Pages
Marketing Experiments Journal has made a number of A/B tests on landing pages (the pages people land on after clicking ads or search result links).They found that landing page performance can be improved by the following principles.
A/B and Multivariate Testing
I ran across this nice summary explaining the differences between A/B and Multivariate Testing:
A/B testing is trying 2 (or more) versions of a page component like a headline, image, button, etc. and seeing which one leads to the best increase in desired visitor behavior.
Multivariate testing is trying 2 (or more) versions of multiple page components [...]
Landing Page Design Tradeoffs
This great article on user interface design highlights many of the design considerations one must consider when building an optimized web site. These principles are particularly applicable to landing page design, where the page layout is critical to driving conversion rates. Here is a table summary Digital Web Magazine’s writeup of design tradeoffs one must [...]
Creating Landing Pages with Wordpress
A how-to on using WordPress to create microsites:
Landing sites are well known from the eCommerce world – ever experience you searched google for »cheap colgate toothpaste« and found an online reseller, and the site you landed on from google was exactly about colgate toothpaste? What if we grabbed the google search string from the visitor, [...]
