Search Engine Marketing
New Cost Per Action (CPA) Model
In testing is a new content ad system that works on a CPA (cost per action) model, as opposed to a CPC (cost per click) or CPM (cost per thousand) model.
The search engine has invited a number of web site owners to take part in the pilot programme that will see site owners getting extra […]
Pay Per Call Technology
Apogee Search is offering a new form of online advertising to reach customers and prospects who are in market for your product or services. Pay Per Call advertising is similar to Pay Per Click advertising, but instead of directing visitors to your website, they contact you via the phone.
You only pay for those who call. […]
Auto-Emails Test Shows 5.6% Lift
An excellent article on MarketingSherpa showcases how a great performing shopping cart can perform even better. Adagio Tea had a below-average abandon rate (35% compared to the 59.8% industry average). They offered a $5 gift certificate to incent people who had abandoned their shopping cart. Test emails were sent at a minimum three days after […]
Splash Pages Turn Away 25%
Just in case you needed ammo as to why splash pages were bad:
The number one reason for getting rid of our splash page was that it turned away at least 25% of our site visitors, sometimes more. This percentage is has actually been researched and it turns out that at least 25% of site visitors […]
Web 2.0 and the Long Tail
Much is being said about Web 2.0 and the Long Tail. Web 2.0 is the marketing term for next generation web sites, but what is ‘The Long Tail’?
In a nutshell, it’s being able to put those infinitely large inventories of product up on the web for consumption, and making money off niche markets. In the […]
Make Your Web Marketing Goals SMARTer
Top web marketers are always on the prowl for new initiatives to drive volume through their web site. Sometimes picking which ideas to implement can fall into a blur. One solution — make sure initiatives are SMART projects. SMART is an acronym that breaks down to:
S: Specific
M: Measurable
A: Achievable
R: Realistic
T: Time-Sensitive
Putting […]
Best Day to E-Mail
Running an email marketing campaign? Which day you should email may differ based on if your target demographic is B2B or B2C:
Business-to-business (B2B) e-mail is best sent earlier in the week. B2B e-mail received on Monday or Tuesday gives readers the opportunity to address the message before the week’s the business takes over. Thirty-three percent […]
‘Live chat’ Statistics
Some interesting stats on the effects of live chat:
Roughly 10 percent of customers who use a “click to chat” button on a product page go on to buy something, he said, and more than 20 percent of people who are solicited for a chat go on to make a purchase.
And on the troubleshooting end, LoCascio […]
A/B and Multivariate Testing
I ran across this nice summary explaining the differences between A/B and Multivariate Testing:
A/B testing is trying 2 (or more) versions of a page component like a headline, image, button, etc. and seeing which one leads to the best increase in desired visitor behavior.
Multivariate testing is trying 2 (or more) versions of multiple page components […]
Netflix: Simplicity in Design
I like Netflix’s ‘to the point’ homepage. This article talks about the power of it’s simplicity:
The home page is astonishingly clean. Four simple calls to action cover all needs: “How it Works,” “Browse Selection,” “Start Your FREE Trial,” and “Start Now” (The latter two send the user to the same page.). Stare at this page […]
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About Stan Shinn
Stan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.
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