Dynamic Headlines in Google Adwords

An undocumented feature to a pressing business problem:
Did you ever want to make the search phrase appear as the headline of your adwords advert? Well, you should, because it usually increases the click through rate.
Check out this how-to for creating dynamic headlines in Google AdWords.

Impact of Ranking #1 on Google

A recent post by Chris Smith mentions the difference between being in first and being in second on Google for a keyword. In his case, the difference in traffic was as much as 60%!
I can tell you that our site receives approximately 30k of visits on average per day from Google, just from keyword searches […]

How to Get a High Conversion Rates

This is an interesting case study. The best tips for “keep it simple, make it clear” landing pages included:

Large typeface and short copy
Above the fold for 800×600 resolution design
“Big chunky button”

More at: MarketingSherpa

Google leads market, introduces Video Ads

Google continues to be the 800 lb Gorilla in the paid search world:
Google’s share of the U.S. Web search market continues to edge beyond Yahoo and Microsoft, according to the latest monthly numbers released by analysis firm ComScore Networks.
The search giant’s market share among home, work and university Internet users climbed from 42.7 percent to […]

Study: Men and Women Use Internet Differently

Lot’s of interesting stats here:
The percentage of women using the Internet still lags slightly behind the percentage of men, according to the study. Sixty-eight percent of men are Internet users, compared with 66 percent of women. Because they make up more of the population, the total number of women online is now slightly larger than […]

A better way to count clicks?

Amazingly, some sites still tout ‘hits’ as the main metric on judging their site’s marketing performance. In response, the industry is trying to standardize the terms and the specific metrics by which we measure web traffic:
Since the Internet bust, industry leaders have been trying to clean up the messy spots. One project finalized this past […]

Make Money For Your Site From FeedBurner

Following in the trail of the highly successful Google AdSense network and the recent Chitika, Feedburner has Launched their own ad network.
Today we formally announced the FeedBurner Ad Network, another addition to our expanding suite of services for publishers.The ad network was developed to help publishers monetize content and is backed by the trustworthy subscriber […]

Are Mac users smarter?

Are Mac users smarter? Some interesting stats seem to indicate this:
Nielsen/NetRatings said that 70.2 percent of Mac users online have a college degree, compared with 54.2 percent of all Web surfers. That, combined with their longer surfing histories and their greater willingness to buy products via the Web, makes Mac consumers a prime catch for […]

Podcasters, meet Fruitcast

Podcasting is all the rage. Now comes a way to monetize it:

The founder of Fruitcast, James Archer of Forty Media, saw a problem when it comes to making money with podcasting. You cannot simply connect Google AdSense to a podcast and make money from it, it just doesn’t happen. He came to realize that there […]

Is RSS a Replacement for E-mail Marketing?

Some recent stats on RSS technology: 
A recent Jupiter Research study found that only 3 percent of the 4,000 internet users surveyed actually use RSS. A research study from Forrester Research claims that only 2 percent of all online households in America are using RSS. A Pew Internet & American Life Project report notes that only […]