SEOyak.com For SEO Social News

Ran across this site — SEOyak.com. It’s sort of a Digg for SEO topics.
Read more about SEOyak.com - Social SEO News

Google Keeps Tweaking Its Search Engine

Google’s Algorithm now includes more than 200 components to its “secret sauce”:
Mr. Singhal has developed a far more elaborate system for ranking pages, which involves more than 200 types of information, or what Google calls “signals.” PageRank is but one signal. Some signals are on Web pages — like words, links, images and so on. […]

Will Google’s Pay-Per-Action Ease Click Fraud?

A new pay-per-action model could help Google lead the way in addressing the industry’s problem with click fraud.
Google is beta testing a different business formula for its AdSense product that eases up on its lucrative pay-per-click model in favor of a pay-per-action model. The new program could help address the click fraud problem that dogs […]

Cracking Google’s Algorithm

How many parameters does Google consider in their algorithm? Used to be about 100 in the old days. Now it appears to be 250 parameters that factor into your page ranking:
Gupta chisels away at the PageRank algorithm simply by looking at what the No. 1 ranked sites are doing. “We have identified 250 parameters that […]

FireFox Add-Ons for SEO

Here is a dump of my current FireFox add-ons.

Some of them are particularly relevant to SEO/SEM:

Diigo — Great when you have a group that wants to annotate web pages to share notes on SEO mods you want to do for a page.
Live PageRank — Get the PR for a page.
Send Tab URLs — A quick […]

Manage Paid Search with SEOP

Looking for the right SEO provider to grow a business?
SEOP is a search engine optimization with a staff of 33 full time computer scientists and 3 cryptologists; their web site is http://www.seop.com.
SEOPerformance was […]

SEO Challenge When Google Gets Personal

When doing SEO optimization, be careful of the personalized feature Google offers:
Google on Friday moved to combine two of its separate personalization features in order to make searching a bit more friendly for its users. When signed into the site, Google will automatically custom tailor search results based on search history and preferences selected for […]

Copywriting and SEO

There are many Search Engine Optimization design factors which involve how your HTML is structured (e.g. H1 headings, meta tags, alt tags, etc.) But beyond this alphabet soup of technical factors, a lot of SEO comes down to good copywriting. If you have compelling content which by design contains key words and phrases which you’re […]

Directory Submissions

Are directory submissions important anymore?
Despite Google’s preeminence, directory submissions are still important. Directories catalog links for easy access for visitors to find information they are searching on.
The biggest value from directories is not so much direct traffic from your directory listing, but from the SEO lift you get from the directory listing. The more important […]

301 vs. 302 Redirects

When you move content from one location to another on a web site, there are a number of methods to redirect requests for the old URL to the new page location. For SEO purposes, a technique known as a 301 redirect is the correct way to set up redirects. A 301 redirect is the web […]