White Hat SEO Optimization

eTrafficJams has an interesting search engine optimization service article that talks about “White Hat” SEO optimization.
Lurking in your website’s HTML code can be many “do not enter” signs that you aren’t aware of. These roadblocks make it hard or impossible for search engine spiders to fully access every part of your site.
That’s a serious problem. […]

Heat Map Tracking Tools

The SEOmoz Blog points out two heat map tracking software solutions.
CrazyEgg (I think Rand already talked about it), which is simple, easy to use and cost between 0,33$ - 0,80$ / 1 000 visits. I am not sure how deep the metrics are behind it. Has any of you tried it? It is worth it?
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Google & Meta Description Tag

Does Google use the Meta Description tag? Check out these comments. Some same Meta Description tags are ignored by Google. This Google Groups post by Google’s Vanessa Fox has this comment saying you should use the meta description tag:
Looking at your site in the search results, it appears that your pages would be well served […]

Industry Adopts Google Sitemap Standard

If you don’t have a Google Sitemap now, with this breaking news, you’ll especially want to set one up:
Google, Microsoft and Yahoo have agreed to all support a unified system of submitting web pages through feeds to their crawlers. Called Sitemaps, taking its name from the precursor system that Google launched last year, all three […]

SEO Inc.

Search Engine Optimization Inc. is a professional integrated search media agency, specializing in achieving high rankings for their clients in Internet Search Engines. For more than a decade, SEO Inc.’s certified ‘Search Engineers’, with a combined expertise of over 40 years, have developed proprietary optimization and marketing methodologies that are used for 300 leading corporations […]

Alexaholic: Website Statistics and Graphs

Alexa isn’t always spot-on accurate, but it has its uses. This site allows you to compare stats for up to five domains, side by side. An interesting tool for competitive analysis.
Alexaholic blends Alexa website traffic graphs with a lightweight ajax-enhanced interface to satisfy hard-core Alexa traffic chart junkies – aka Alexaholics.
Webmasters, SEO/SEM specialists, and domain […]

Yahoo Adds NOODP Support

The Yahoo Search Blog announced they have finally added support for the NOODP META tag. This allows you to override the SERPS behavior which would normally key off of Open Directory Project (ODP) (DMOZ) listings, or in this case, Yahoo’s directory listing. Read more
You can use this in two ways:
META NAME=”ROBOTS” CONTENT=”NOODP” (prevents MSN, […]

Google ‘Officially’ Spiders Parameters Now

They’ve unofficially done this for a while, it seems, but now it is official:
We’ve modified our webmaster guidelines. Previously, these stated:Don’t use “&id=” as a parameter in your URLs, as we don’t include these pages in our index.
However, we’ve recently removed that technical guideline, and now index URLs that contain that parameter.
Read more at Official […]

Google’s New Custom Search Engine

Want to build your own Google-powered specialized search engine for your web site or blog? Google’s new Custom Search Engine service allows you to set up your own unique search engine that searches on certain sites you specify, and allows you to completely customize the look and feel. Some of the features:

Make money (get […]

DiscountClick Online Marketing Services

Businesses wanting web marketing services usually must pay a premium to agencies to get SEO and PPC assistance.  DiscountClick fills in the gap between do-it-yourself campaigns and high-dollar agencies.  Their affordable Search Engine Promotion Services costs as low as $50 per month. They provide:
… dedicated SEO Consulting, Natural Search Engine Optimization, Pay Per Click Management, […]