Macs are on the rise:
Rebecca Runkle and Kathryn Huberty, the authors of the report, said Apple Computer Inc., based in Cupertino, Calif., could see its global PC market share increase in 2005 from about 3 percent to 5 percent. Market share represents the number of units sold in a period; this is distinct from the idea of installed base, which is how many total people own the product.