Top web marketers are always on the prowl for new initiatives to drive volume through their web site. Sometimes picking which ideas to implement can fall into a blur. One solution — make sure initiatives are SMART projects. SMART is an acronym that breaks down to:

S: Specific
M: Measurable
A: Achievable
R: Realistic
T: Time-Sensitive

Putting together a quarterly plan and a year long road map peppered with SMART projects is a key to any winning web market strategy. Is the idea a good project? Run it through the SMART test to make sure.
Read more about SMART projects here: Making Your Goals SMARTer