I like Netflix’s ‘to the point’ homepage. This article talks about the power of it’s simplicity:

The home page is astonishingly clean. Four simple calls to action cover all needs: “How it Works,” “Browse Selection,” “Start Your FREE Trial,” and “Start Now” (The latter two send the user to the same page.). Stare at this page and try to come up with any necessary information that is not covered. You have five minutes…

While this is intuitive, all to many web sites end up being ‘designed by committee.’ Check out Blockbuster.com, Netflix’s major online competitor. Does it give you the warm fuzzy that Netflix does? Is it as to-the-point? Hardly. Let’s hope Blockbuster.com can have a site redesign soon.