Search Engine Marketing

Avoid Initials for Business Names

The number one tip for naming companies is to avoid initials. Rick Jacobs, Principal of corporate branding consultancy Monigle Associates who have helped rename companies such as WorldCom, says:

It’s a sure road to anonymity. We have done a substantial amount of research on it, and we have found that invented words or real words are 40% easier to remember than initialized words.

Read full article at MarketingSherpa.com.