Reference
Best Day to E-Mail
Running an email marketing campaign? Which day you should email may differ based on if your target demographic is B2B or B2C:
Business-to-business (B2B) e-mail is best sent earlier in the week. B2B e-mail received on Monday or Tuesday gives readers the opportunity to address the message before the week’s the business takes over. Thirty-three percent of survey respondents said they prefer to receive e-mail on Monday, and 36 percent on Tuesday. Preference for the remainder of the week declines sharply each day.
The best day to send business-to-consumer (B2C) e-mail isn’t as easily determined. Preferences peak for receipt on Wednesdays (26 percent) and Fridays (31 percent).
Read this Clarity on Best Day to E-Mail article for more information and an invaluable graph.
Categories
About Stan Shinn
Stan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.
Stan's Book
Take on every Internet project with the hands-on expertise you'll find in Stan Shinn's book Web Project Survival Guide. If you want to propel your career by successfully implementing web projects, then this book is for you!
Recent Comments
- Stan Shinn on Preventing Keyword Cannibalization
Most Emailed
Discussion
Comments are disallowed for this post.
Comments are closed.