Web Design

Is RSS a Replacement for E-mail Marketing?

Some recent stats on RSS technology: 

A recent Jupiter Research study found that only 3 percent of the 4,000 internet users surveyed actually use RSS. A research study from Forrester Research claims that only 2 percent of all online households in America are using RSS. A Pew Internet & American Life Project report notes that only 9 percent of Americans online have a good idea of what RSS feeds are.

So does that mean RSS is not important? Not at all. Consider these facts:

Right now 87 percent of influencers, such as journalists and analysts, are using RSS to collect key information and are adopting RSS as an information gathering and tracking tool, according to a recent Nooked survey. Furthermore, Microsoft has already announced full RSS support in the upcoming Windows Vista operating system and Internet Explorer 7, which will ensure mainstream RSS adoption.

Read full article: RSS Marketing Studies