Google has published a nice, concise guide to help you optimize your site for Google Search:
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index.
A must read for considering your SEO strategy. Read full article: Webmaster Guidelines
Stan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.
Take on every Internet project with the hands-on expertise you'll find in Stan Shinn's book Web Project Survival Guide. If you want to propel your career by successfully implementing web projects, then this book is for you!
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