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Search Engine Marketing
Dynamic Headlines in Google Adwords
An undocumented feature to a pressing business problem:
Did you ever want to make the search phrase appear as the headline of your adwords advert? Well, you should, because it usually increases the click through rate.
Check out this how-to for creating dynamic headlines in Google AdWords.
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About Stan Shinn
Stan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.
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Take on every Internet project with the hands-on expertise you'll find in Stan Shinn's book Web Project Survival Guide. If you want to propel your career by successfully implementing web projects, then this book is for you!
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