Author: Stan Shinn

Stan is a seasoned digital strategist professional with broad Fortune 1000 and financial services sector experience. His specializations include accessibility, digital strategy and product roadmaps, large-scale digital projects, complex web redesigns, and enterprise website governance. Stan is also a published author and active innovator.

WordPress for Magazine Sites

Wordpress for Magazine Sites.jpgIn ages past, I've always recommended pMachine's Expression Engine for article-driven web site. WordPress has evolved its feature set considerably, and can now handle magazine oriented sites due to its expanded API:

The ease by which sites can be created and run through blogging software like WordPress allow writers previously without publishers to print their works online. The problem with using a blogging software to manage your website, however, is that the tool defines the character of your site.

Once in a while, I see blogs that seem better off presented as online magazines or news websites rather than as blogs.

WordPress, however, is an extensible website content management system that can be used to run magazine-type websites. Here are steps I took to turn this online magazine on Cebu from a blog into its current presentation. I’m still working on it, though, so you might encounter issues.

Read full article: How to use WordPress to run a magazine, news website

WordPress for Magazine Sites

Wordpress for Magazine Sites.jpgIn ages past, I've always recommended pMachine's Expression Engine for article-driven web site. WordPress has evolved its feature set considerably, and can now handle magazine oriented sites due to its expanded API:

The ease by which sites can be created and run through blogging software like WordPress allow writers previously without publishers to print their works online. The problem with using a blogging software to manage your website, however, is that the tool defines the character of your site.

Once in a while, I see blogs that seem better off presented as online magazines or news websites rather than as blogs.

WordPress, however, is an extensible website content management system that can be used to run magazine-type websites. Here are steps I took to turn this online magazine on Cebu from a blog into its current presentation. I’m still working on it, though, so you might encounter issues.

Read full article: How to use WordPress to run a magazine, news website

Windows XP 15 Minute Tune-Up

Don't throw out that sluggish PC. Give it a tune-up!

A fine-tuned Windows XP PC can run quite fast even it's seriously lacking in the memory and CPU department. Before you chuck out your PC to buy a new one, try stripping some of the rust that's built-up over the years; the results may surprise you.

It's probably your operating system that's slow, not the PC. It's software, not hardware - you know, invisible 1s and 0s held in an electric field representing your data. Your computer is still fast, but there's a ton of stuff slowing it down.

Read full article on how to speed up your PC: Tweak3D.net - Windows XP 15 Minute Tune-Up

Windows XP 15 Minute Tune-Up

Don't throw out that sluggish PC. Give it a tune-up!

A fine-tuned Windows XP PC can run quite fast even it's seriously lacking in the memory and CPU department. Before you chuck out your PC to buy a new one, try stripping some of the rust that's built-up over the years; the results may surprise you.

It's probably your operating system that's slow, not the PC. It's software, not hardware - you know, invisible 1s and 0s held in an electric field representing your data. Your computer is still fast, but there's a ton of stuff slowing it down.

Read full article on how to speed up your PC: Tweak3D.net - Windows XP 15 Minute Tune-Up

‘Live chat’ Statistics

live_chat.jpg

Some interesting stats on the effects of live chat:

Roughly 10 percent of customers who use a "click to chat" button on a product page go on to buy something, he said, and more than 20 percent of people who are solicited for a chat go on to make a purchase.

And on the troubleshooting end, LoCascio said, fewer than 15 percent of people who click on the chat button while in the midst of checkout problems complete their purchases, compared with more than 25 percent of those whom the retailer has approached.

LivePerson, based in New York, has benefited from the trend. Largely from the sales of its chat service, Timpani, the company's revenue will most likely surpass $30 million this year, LoCascio said, up from about $22 million last year.

Full article: 'Live chat' gives push to buying

Backup Scrivener Files with Automator

scrivener_icon.pngWouldn’t it be great if you could somehow automatically take a snapshot of your Scrivener novel's content and automate daily or weekly back-ups from your Mac to another location? Using Automator, it’s actually really easy.

Preparation

The following example assumes you have Panic's Transmit ftp software, which integrates well with Automator, to do backups to an FTP server. You can actually use Automator to backup files anywhere you want though -- another directory, your iDisk, you name it.

Open Automator

Launch Automator (find it in your Applications folder), scroll down the left column (Library) to find and select Transmit, grab the “Synchronize Files” action from the middle column (Actions) and drag it over to the workflow area on the right. Drag in other automator actions as appropriate. Following are some screenshots (click on the thumbnail to enlarge) to show you how I set up my backup workflow.

Here are the workflow steps you will need by the time you are done.

workflow.png

Add a 'Get Specified Finder Items' step. Here select your working Scrivener file. You can backup other files at this step as well.

scrivener_backup_1.png

Feed these files into a 'Create Archive' step. This will archive your files into a .zip folder.

scrivener_backup_2.png

You will want to have a separate copy of the backup each time you save. This gives you a version control system where you can always find versions of the file from days or weeks ago should you ever delete something and then not discover it till some time later! Add a 'Rename Finder Items' step and configure it to add the date to the filename.

scrivener_backup_3.png

Add another 'Rename Finder Items' step and configure it to add the time to the filename (this allows us to have multiple backups in one day).

scrivener_backup_4.png

Add the Transmit option to 'Upload Files' and configure it to the FTP server of your choice (or use Stronghold, cf. ...). Here you could instead copy the files to another disk attached to your Mac if you prefer.

scrivener_backup_5.png

Run a test to see if things work. You hit the play button near the top right corner of the Automator window, watch Transmit open up, connect to your FTP server, change to the correct directory, change the local path to the correct directory, then start uploading the Scrivener file. Once it’s done, it disconnects and closes Transmit. Perfect!

Running Backup On Demand
Save this Automater script to your Desktop (or wherever you like) choosing the “Application” file format, saving the file as BackupScrivener.app This creates a clickable application on your desktop that will launch the back-up whenever you like. You can also add this script as a plugin to your scripts menu so that you can backup right from your Mac's main menu.

Scheduling

Let’s say you want to schedule BackupScrivener.app to run automatically daily.

Open up iCal (yes, iCal!), and for the sake of clarity, create a new calendar (File > New Calendar) called “Scheduled Tasks”. Create a new event for this coming Friday "Scrivener Backup" with the following details:

  • scheduled for 11am
  • set to repeat daily (ending “Never”)
  • an alarm that opens BackupScrivener.app 0 minutes before the event

Here’s a screen shot of the event:

the iCal event settings

Every Friday at 11am (a time my computer is usually on, and I’m probably looking for a second cup of coffee) iCal will trigger the backup, backing up my novel to the server from my local disk.

Other Features

  • This will work if iCal or Transmit are already open or closed, which is nice.
  • You can drag in multiple File actions to one Automator workflow, so you can bundle all your weekly back-ups of different folders into one script and one iCal event, then make another one for daily or monthly tasks.
  • It’s an Automator workflow, so you can do all kinds of stuff – ask for a confirmation before running, tell it to send you an email afterwards, run an AppleScript, open your Strongspace account in Safari, etc etc.

Thanks to Stronghold

I’m not sure I would have ever thought of combining Transmit, Automator and iCal like this – the credit goes to the Strongspace blog. Check out their article on backing up files to Strongspace if you don't have an FTP server.

How Many Words to Write?

Looking at submission guidelines from a variety of CBA publishers at the Faith, Hope & Love website, it looks like 90,000 words is a good all-around target for a novel length. But you have to write more than 90k words to get 90k words.

I like Steven King's axiom for 1st draft versus 2nd draft word counts:

2nd Draft = 1st Draft - 10%

So, to target 90,000 final draft words, write 100,000 words!

Scrivener: Novel Writing Ecstasy

Scrivener Novel Writing Tool

Finally, a (nearly) perfect novel writing tool. Scrivener software (still in beta) is a light-weight but innovative software tool exclusively for Macintosh users. You can download a beta version for free at http://www.literatureandlatte.com. Click on the thumbnail images for full screenshots.

Scrivener's outlining and note card capability allow you to organize your novel. You can annotate and categorize content in ways to allow you to flexibly craft the outline to the way you write.

Scrivener Fullscreen

Scrivener also has a full-screen mode text editor that whose background color is an eyeball-friendly black. No distractions and a slim column complete this optimized environment for the serious writer.


Google Webmaster Guidelines

Google SearchGoogle has published a nice, concise guide to help you optimize your site for Google Search:

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index.

A must read for considering your SEO strategy. Read full article: Webmaster Guidelines