A Blog About Accessibility, Digital, Marketing, and AI
Stan is a seasoned digital strategist professional with broad Fortune 1000 and financial services sector experience. His specializations include accessibility, digital strategy and product roadmaps, large-scale digital projects, complex web redesigns, and enterprise website governance. Stan is also a published author and active innovator.
Microsoft's IE browser continues to lose market share. According to OneStat, as of July 2006, the most popular browsers in the USA are:
Firefox continues to gain usage at a rapid clip -- Firefox increased total market share by 1.14 percent since May 2006 alone.
Read full article.
An undocumented feature to a pressing business problem:
Did you ever want to make the search phrase appear as the headline of your adwords advert? Well, you should, because it usually increases the click through rate.
Check out this how-to for creating dynamic headlines in Google AdWords.
Quick reference guides from TechCheatSheets.com on topics such as:
ajax apache asp color css dotnet firefox google htaccess html javascript linux mod_rewrite mysql networking php postgresql prototype python quicksilver rails regex ruby scriptaculous security subversion symfony thunderbird vbscript vim webapp windows wordpress
Get them from TechCheatSheets.com
Which storage services are the best? PC World says:
Of the 17 services we tried, our favorite backup service is IBackup, while the GoDaddy Online File Folder is our pick of the storage sites. And for sharing files, we like the free 4shared.com service.
Full reviews at PCWorld.com - Store It on the Web
Get a Mozilla Firefox Cheat Sheet, compliments of Leslie Franke.
A recent post by Chris Smith mentions the difference between being in first and being in second on Google for a keyword. In his case, the difference in traffic was as much as 60%!
I can tell you that our site receives approximately 30k of visits on average per day from Google, just from keyword searches for Term X. There’s typically one or two Sponsored Links just above us on the SERP, and a few Sponsored Links on the right side column, too.
When we dropped to second slot on the SERP for Term X, we lost approx 18k of visits per day. So, there it is: the difference between the number one slot and the number two slot for a major keyword term comes to about a 60% change in visits!
Read more at Natural Search Blog.
This is an interesting case study. The best tips for "keep it simple, make it clear" landing pages included:
More at: MarketingSherpa
Lots of great tips, applicable to all web sites:
There is a big bunch of resources on optimizing your blog for search engines. I have tried to collect the best tips and plugins in this article.
A how-to on using WordPress to create microsites:
Landing sites are well known from the eCommerce world - ever experience you searched google for »cheap colgate toothpaste« and found an online reseller, and the site you landed on from google was exactly about colgate toothpaste? What if we grabbed the google search string from the visitor, and made the front page listing a mix of related posts to what he searched for and the newest posts?
Read more at WordPress: Creating landing sites
Is it best to have a fixed width web site, or one that dynamically resizes? This just in:
Rothman argues that since screen resolutions have stopped growing for the most part, fixed is the way to go.
Read full article at Monkey Bites