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Apple Could See Near Doubling of Market Share
Macs are on the rise:
Rebecca Runkle and Kathryn Huberty, the authors of the report, said Apple Computer Inc., based in Cupertino, Calif., could see its global PC market share increase in 2005 from about 3 percent to 5 percent. Market share represents the number of units sold in a period; this is distinct from the idea of installed base, which is how many total people own the product.
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Stan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.
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