Tag: Nonprofit

Marketing Using the Situation-Complication-Resolution Framework and AI Chatbots

September 26, 2023 /

There are several popular marketing frameworks that can be very useful for non-profits to create compelling content.  Let's take a look at the SCR framework.

The SCR Framework

The Situation-Complication-Resolution (SCR) framework is a storytelling and problem-solving structure that can be invaluable for non-profits in creating compelling marketing ad copy.

So what exactly is SCR? Let's break down an example of how a homeless shelter non-profit can use each component of the SCR framework for fundraising.

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Knight Rider and the Future of AI

September 14, 2023 /

Seeing all the new developments in AI takes me back to the glorious '80s – a time when big, frizzy hair-doos and mullets were in vogue, and when The Hoff (David Hasselhoff) graced our television screens in the iconic series, "Knight Rider."

I remember being glued to my TV watching Michael Knight and his trusty AI-powered car KITT embark on high-octane adventures. Each episode KITT (Knight Industries Three Thousand model AI) showcased its futuristic features: KITT's self-driving prowess, voice recognition that always understood Michael's requests (even in the middle of an '80s power ballad), or its ability to make decisions to save the day. It was almost as if Siri and Alexa had taken vehicular form, decades before the first smartphone.

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