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Search Engine Marketing

Make Your Web Marketing Goals SMARTer

By Stan Shinn ⋅ August 25, 2006 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Top web marketers are always on the prowl for new initiatives to drive volume through their web site. Sometimes picking which ideas to implement can fall into a blur. One solution — make sure initiatives are SMART projects. SMART is an acronym that breaks down to:

S: Specific
M: Measurable
A: Achievable
R: Realistic
T: Time-Sensitive

Putting together a quarterly plan and a year long road map peppered with SMART projects is a key to any winning web market strategy. Is the idea a good project? Run it through the SMART test to make sure.
Read more about SMART projects here: Making Your Goals SMARTer

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About Stan Shinn

Stan ShinnStan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.

Stan's Book

Web Project Survival GuideTake on every Internet project with the hands-on expertise you'll find in Stan Shinn's book Web Project Survival Guide. If you want to propel your career by successfully implementing web projects, then this book is for you!

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