Archive for October, 2006
NOSCRIPT Tag & Google Pagerank
Links within a NOSCRIPT tag are not counted by Google in terms of passing PageRank.
Brett Tabke states:
“Google flips on/off support for noscript indexing from time to time,” meaning Google may not even index the contents within the NOSCRIPT area. Source
While Google may spider the links, it will not assign any value (page rank) to those […]
Yahoo Panama Release Live
Yahoo’s long-anticipated next-generation search advertising platform is now live. Source
Pay Per Call Technology
Apogee Search is offering a new form of online advertising to reach customers and prospects who are in market for your product or services. Pay Per Call advertising is similar to Pay Per Click advertising, but instead of directing visitors to your website, they contact you via the phone.
You only pay for those who call. […]
Tips to Getting Your Site Listed in DMOZ
DMOZ is vital to your site’s SEO strategy. DMOZ and the Open Directory Project (ODP) are what drive Google’s categorization and description of your site in SERPS (search engine results pages). Getting listed in DMOZ is no cake walk, so it is handy to know more about DMOZ before you start this process:
There is more […]
Auto-Emails Test Shows 5.6% Lift
An excellent article on MarketingSherpa showcases how a great performing shopping cart can perform even better. Adagio Tea had a below-average abandon rate (35% compared to the 59.8% industry average). They offered a $5 gift certificate to incent people who had abandoned their shopping cart. Test emails were sent at a minimum three days after […]
Specifying Which Directory Tag Display in Search
Want to configure the SERP (search engine results page) description? The NOODP tag let’s you do this, but note these caveats when using Yahoo:
In short, the NOODP tag allows webmasters to tell the search engine not to use the ODP’s title in the web search results. MSN was the first to implement the standard, and […]
Does An SEO Need to Know HTML?
Ian McAnerin, an SEO expert on the Search Engine Watch Forums, had this to say on how much HTML and technical knowledge an SEO specialist needs:
In my experience, about 60% of all difficulties in rankings are due to technical issues with coding or hosting/DNS.
Therefore, if you do not know enough to troubleshoot these two […]
Color Palette Generator
Designing a web site and need a color scheme? Try the Color Palette Generator.
Simply provide a link to where your photograph is hosted, and press a button. This tool extracts the “dull” and “vibrant” colors from your photo with corresponding color palatte colors, ready to use for web page design.
Use it at: Color Palette Generator
Splash Pages Turn Away 25%
Just in case you needed ammo as to why splash pages were bad:
The number one reason for getting rid of our splash page was that it turned away at least 25% of our site visitors, sometimes more. This percentage is has actually been researched and it turns out that at least 25% of site visitors […]
Web 2.0 and the Long Tail
Much is being said about Web 2.0 and the Long Tail. Web 2.0 is the marketing term for next generation web sites, but what is ‘The Long Tail’?
In a nutshell, it’s being able to put those infinitely large inventories of product up on the web for consumption, and making money off niche markets. In the […]
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Stan Shinn is a high impact player in the web marketing field, writing prolifically on various internet technology topics, web marketing techniques, and business innovation. A voracious reader, Shinn is the author of Web Project Survival Guide.
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